As the quote says it feels good to be loved and for someone to show you how much that you mean to them on a regular basis. When you are special to someone you should feel that you are special to him or her. We should all be treated as the kings and queens that we are by those that we love. When somebody that we love is willing to show us how much they love us by even just doing the simple things such as drawing our baths, or giving us flowers, or taking us out to eat, we feel like we are appreciated.
As humans we all want to at some point feel appreciated for being the person that we are (some of us more than others), and it is up to partners in love to keep up with showing and telling each other about our feelings for one another. When you're in a relationship your love for the other person in the relationship should never be in question!